LIVING OUR FUTURE is an independent digital magazine, covering innovation, design, lifestyle, fashion, technology and the future of business.
LIVING OUR FUTURE explores new developments, ideas and products shaping the world around us. By bringing together different perspectives, it highlights innovative ideas and shares innovative design globally to help evolve manufacturing and our infrastructure. The magazine aims to inspire new thinking and highlight the importance of creativity in business, industry and society.
Innovation is at the heart of the global economy. Governments and corporations recognise it as a fundamental economic and business growth driver. However, recognising shifting trends and emerging hotspots is critical to understanding and channelling innovation to maximum effect.
Design and interdisciplinary subjects, with the cross-pollination of ideas, are the focus of the founder and editor, Julia Smith, a recognised international professional designer and brand expert. She has a business background working closely with manufacturing, which has helped her to recognise the importance of technological developments in design and product creation. Her press and media experience in the fashion and luxury business has given her insights into the importance of creativity and communication. Her professional career working with Italian, French, British and American brands and the Japanese market showed her early on the importance of R & D, the work done by WIPO in protecting innovative ideas, and the value of design thinking in business. Her international point of view along with her background in business, has led her to co-create the company INOVICO, the publisher of LIVING OUR FUTURE.
The aim is to design a better world in cooperation with professional experts in innovation and design.
DESIGN AND INNOVATION.
Design is a compelling factor in our everyday lives. Incorporating design into products and thought processes to create our modern world. Design is not only a reflection of our times, but good design has infinite potential in its aesthetic and functional purpose. Design is linked intrinsically to innovation: research and development which has been confirmed as an essential factor in building a strong economy, and is also supported by governments through financial aids to businesses. The application of the design process has also become central to a more sustainable world.
Julia SMITH
It is through an organic network, an interaction of people sharing ideas, experiences, knowledge and collaboration that innovation is created.
The vision of LIVING OUR FUTURE is to provide a network to:
SHARE INNOVATION AND DESIGN A BETTER WORLD
Julia SMITH. Photo credit Anne COMBAZ
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