DESIGN TOMORROW

by Moving Brands

The creation and concept behind the leading brands of tomorrow, both new brands and those that have been regenerated by work from graphic artists and design studios have become part of our “design world” that we see every day. But not many of us know about the way brands are created or rebranded and the design strategy behind it.  One of the leading global, independent design studios shows the way an existing brand can find a new way to communicate. MOVING BRANDS development of brand strategy, brand architecture, and identity is the starting point for this transformation. We see below some photos of MOVING BRANDS rebranding of NETFLIX which gives us more understanding of the design thinking leading to their development of brand identity, which includes the brand system, brand assets, and guidelines along with the now familiar motion design and the affiliated sonic design. Brands are “moving” and appeal also to our sensory systems; visual, auditory, and interoceptive. 

Connect to the MOVING BRANDS digital site to find out more about the NETFLIX branding and other brands created or rebranded by the company. https://movingbrands.com/work/netflix/